At this stage in her career, it seems needless to distinguish between Madonna's musical output and her stunts. Both are products of a savant-like aptitude in attention-grabbing. Both have defined her image. Both have worked in tandem from the earliest days of her superstardom. "Like a Virgin" was a great slice of post-disco dance pop, but it was also the background music to her feral roll around the stage of the 1984 MTV Video Music Awards. "Justify My Love" is a truly bizarre pop song from Venus that was brought down to earth when its video was banned by MTV. The list goes on. She is the queen of shocking moments.
So the fact that her seemingly not-quite-consensual kiss with Drake Sunday night at Coachella has spurred a bigger media flurry than her most recent album, Rebel Heart, came as no surprise to me. Madonna is an expert stuntress, and we are all at her mercy, love her or hate her.