By the end of the 1960s, Sylvester “Sly Stone” Stewart, Frederick “Freddie Stone” Stewart, Rosemary “Rose Stone” Stewart, Cynthia Robinson, Larry Graham, Greg Errico, and Jerry Martini had become cornerstones within the psychedelic soul genre, which would become the foundation that funk music was built on. Behind the scenes, Sly Stone was the lustrous architect behind this groundbreaking sound sweeping the nation. As the Civil Rights Movement came to a close, the group decided to embrace a different creative direction both musically and lyrically.
After releasing A Whole New Thing (1967), commercially successful Dance to the Music (1968), and Life (1968), they tasted mainstream success once again a year later. On May 3, 1969, Stand! was released by Epic Records. The record would spawn four singles, including the hits “Sing a Simple Song,” “I Want to Take You Higher,” “Everyday People,” and “Stand!”