Sometimes saying no is the right thing to do. In late 2012, LuckyMe’s Dominic Flannigan and Martyn Flyn were invited into the offices of some of the world’s biggest record labels and offered a deal that most would find irresistible. The pair had recently released TNGHT’s debut EP via the independent collective-turned-label that they'd first envisioned while at school in Scotland a decade before.
A collaboration between two of their flagship artists—Glasgow's Ross Birchard, aka Hudson Mohawke, and Montreal's Lunice—TNGHT had gone viral since its premiere at SXSW festival in the spring. The pair's stripped-down, instrumental take on trap, the ‘90s Southern strand of hip-hop, had helped further popularize the term and become a worldwide summer soundtrack. Sat in front of aging A&Rs, surrounded by collectible Japanese toys, Mo'Wax posters, and Phase 2 graffiti pieces, the pair were repeatedly invited to sign LuckyMe over and let it become “a major's brand name for trap music.” It was an easy decision. “We want to define a generation of music,” says Flannigan. That would have been impossible had they said yes.