While half the websites on your Twitter feed were losing their shit over a Jamie xx album that they probably hadn’t even listened to, Boomkat had other ideas.
They fucking slated it.
It takes a special kind of balls to hammer an album and try to sell it in the same article. Slow to Speak’s New York store Dope Jams is infamous for this approach, but you could easily make a case for Boomkat – a Manchester-based record emporium with a maze of excellent in-house labels and a well-curated distribution network – as the kings of the negative record store review. Sometimes Boomkat’s reviews are neutral on the surface but peppered with sly digs (any use of “curls out” is always a giveaway), often they damn with faint phrase, and on occasion they just outright slaughter a record – and still expect you to buy it. Treat ‘em mean, keep ‘em keen, we guess.