Mud has a way of capturing the popular memory of a music festival. After stormy weather hit this year's massive TomorrowWorld, an electronic dance music gathering held in Chattahoochee Hillso, Georgia on September 25-27, images circulated online of self-identified festival goers sleeping, stranded, on the soggy ground. Organizers of the event, which last year drew 160,000 people, ultimately closed off the final day to anyone not among the estimated 40,000 on-site campers.
TomorrowWorld has promised refunds, and a festival spokesperson told NPR in a statement, "The safety of our attendees is our top priority." But the public-relations disaster came at a curious time for the fest's parent company, SFX Entertainment, and the world of EDM as a whole.