I like Doritos as much as the next guy. More, probably. And I admire Lady Gaga for her handcrafted rise to the top of pop culture. In Austin last week, the salty, cheesy wonder of Doritos was brought to you by the sweet, uplifting allure of Lady Gaga. Or was it the other way around?
That blend of sweet and savory, corporate and personal, commerce and art at this year's South by Southwest festival, also known as SXSW, was a reminder that music can no longer pay its own way. In a streamed world where music itself has very little value, selling out is far from looked down upon, it's the goal.
Don't blame Lady Gaga, SXSW or even Doritos. The consumer wants all the music that he or she desires - on demand, at a cost of zero or close to it - and we now live in that perfect world. It doesn’t feel perfect, though.