DJ Mustard has never been hotter. This week's YG album is one of the best albums to come out on a major label in some time, and it features ten (!) Mustard beats. The Los Angeles-based producer has taken over the charts, with four songs (Kid Ink's "Show Me," YG's "My Hitta," Ty Dolla $ign's "Paranoid," and Trey Songz's "Nana") in the hip-hop airplay top ten (and a fifth, T-Pain's "Up Down (Do This All Day)," at No. 11). His is hip-hop's sound of Now, the way Mike Will's was a year previous.
As if that's not enough, Mustard not only stole the crown from Mike Will, but from Atlanta as a whole. It's been years since a producer so redefined the industry's dominant beat style from outside AtlantaPart of what Mustard accomplished was to unite California under one sound. From SoCal to the Bay Area, everyone's riding the same slumping, delayed snap beat. It's a smart move; when everyone is locked into the same groove, DJs are more likely to play tracks that will fit into that sound, which forces other producers to follow suit and compete on your terrain. (Remember when everyone was blending "The Motto" into "Rack City" over and over?)
So how did Mustard reach these heights?