It can probably all be explained by the hat, the indelible success of Pharrell Williams.
The hat, of course, is the signature Vivienne Westwood mountain hat that he wore to the Grammys in January. Sitting atop his head as if it were pasted on with adhesive, the hat - part cowboy, part park ranger - added several inches to his height and several months to his cultural relevance. With one small stroke - almost an afterthought, given that he'd bought the hat several years before - Mr. Williams managed to redraw himself completely. That night, he was a performer, a winner several times over, including for producer of the year, and also a very slick, gentle disruption.
But that is Mr. Williams in a nutshell: taking an old idea, something that’s been in currency for quite some time, and, with a touch of panache and a willingness to look slightly out of place, make it seem utterly new. He makes the familiar seem idiosyncratic.