Four score and several Yoncés ago, an album called Artpop had just dropped, and Lady Gaga fans were anxiously awaiting the arrival of the video for its second single, "Do What U Want," which featured a guest verse from R. Kelly. Released on October 16 as a "promotional single," critical response and digital sales were so good that it was decided the follow-up to "Applause" would be "DWUW" instead of "Venus," which had originally been announced as the sophomore single. Gaga performed "DWUW" on Saturday Night Live, executing a horizontal Fred-and-Ginger routine with the pied piper of R&B, and then again at the American Music Awards. Terry Richardson was announced as the video’s director, and on December 13 he posted a still on his website that showed a black panties-clad, barefoot Gaga crawling on the floor between R. Kelly's legs with the leather-hoodied Kells clutching a cigar.
Something else happened on December 13 too.