The KIIS-FM offices in Burbank, Calif., were nearly deserted the day Britney Spears called. It was December 2004, just before New Year's Eve, and Jesse Lozano was filling in for the regular host, who was on vacation. "Britney Spears is on the phone," he was told. "She says she wants to play her new song."
Lozano thought it was a prank. "Usually, you don't believe that," he told BuzzFeed in March. But an hour later, the singer was outside the station's Burbank studio with a bodyguard, her chihuahua, and, Lozano recalled, no shoes. "She had a CD with her and said, ‘Can we play it on the air?'"