Since DatPiff was founded in 2005, mixtapes have evolved from compilations traded on street corners to a career necessity for any rapper without Jay-Z's Rolodex. DatPiff were among the first to pioneer digital mixtapes and took some of the distribution power from labels. This helped artists to freely share music online, whilst gaining new fans and satisfying old ones.
DatPiff has worked with superstars, helped thousands of careers, hosted over half a million projects, and permanently altered the music industry. But if you're a rap fan who likes free music, you knew all of that already.
As a prelude to his June speaking engagement at NXNE Festival in Toronto, I quizzed Vice President Kyle "KP" Reilly on how DatPiff got started, which careers he helped launch, and if they let labels buy views. We also covered Lyor Cohen making him remove thousands of Gucci Mane tapes, his relationship with DJ Drama and his part in helping Meek Mill sign to MMG.