While on her way to a Miley Cyrus concert, Lindsay Zoladz encountered a stranger on a bus. This stranger had only the slightest idea of what Lindsay does for a living, and likely thought that it's kind of weird to go to a huge, fun concert to do homework. After a brief conversation, Lindsay experienced that spark of recognition that us who professional write about music professionally have on occasion: there are other people who don't care at all about what I write about. Lindsay's Tumblr post about this conversation is empathetic, curious, and well-articulated, because Lindsay is a very good writer.
At the end of her post, Lindsay encourages music writers to reach outside what she calls "the 1%" of people who actually care about what they write. This is much harder than it seems, particularly when the majority of the music that most music writers write about itself only appeals to the 1%. And writing about this kind of music (we've taken to lumping it under the specious heading of "indie" and "experimental" and "avant-garde") is almost automatically going to mean writing in a way that only appeals to the same 1%. Writing about Miley is one thing - her millions of fans are going to find it, don't worry - but there are only so many Mileys, and so many ways to talk about them.