Thom Yorke is no stranger to making waves in the digital music world, from the pay-what-you-like release of Radiohead’s In Rainbows in 2007, to his fierce criticism of Spotify in 2013, and now the release of his new solo album Tomorrow’s Modern Boxes through a partnership with BitTorrent.
Matt Mason is the chief content officer at BitTorrent, and the driving force behind the company’s “Bundles” initiative, which gets musicians, filmmakers, authors and other creators to release their work packaged up as torrent files, with fans unlocking the full contents usually by entering their email address.
Kaskade, DJ Shadow, Moby, De La Soul, Pixies and Public Enemy are among the artists who have tried it, but Yorke is the first to use a new “pay-gate” feature. Instead of exchanging an email address for his album, fans pay $6 (£3.68). Mason talked to The Guardian about how the partnership came about.