One of the most heinous things about the increasing popularity of pop-house has been the rise of YouTube channels that use the logic of lad magazines to gain attention. In the 80s, girls in bikinis were strewn across sports cars in motoring magazines, and in the 00s, they straddled Sony Ericssons on the covers of tech magazines. These days, they lie face down and ass up, under a sunset and a Sierra Instagram filter, and they are the visual placeholders for this vanilla, high street house.
It doesn’t say much about dance music's supposed egalitarianism when tracks, nearly always by male producers, have to be marketed with girls with their waps dangled over an infinity pool. Majestic Casual are of course the worst offenders, but almost every house music channel of this ilk uses this cheap tactic (UKF and Eton Messy are two notable exceptions, but it's utterly rife). Things have got so shitty that this new channel, Gap Beats, has only two rules: that it will only upload the baitest house music (which I'd be shocked if they have the rights to), and that every track will be accompanied by a woman displaying her thigh gap.