Ali Hedrick seems surprised by the extent of the festival database she keeps. An agent for nearly two decades at Billions, one of the country’s highest-profile booking agencies for what might very broadly be termed independent music, Hedrick helps compile an annual, ever-evolving list of North American fests. The events are tiered, she explains, based on the potential capacity of each and the Billions acts they might be able to afford.
And right now, she’s simply trying to reach the bottom of the list.
“Hold on, I’m scrolling through it,” she says. She pauses for five seconds and slows her words, as though reading from a broken teleprompter.