Two decades ago, Organized Noize reshaped the sound of southern hip hop. Based out of Atlanta, the production trio of Ray Murray, Rico Wade, and Sleepy Brown masterminded the musical direction of Outkast’s breakthrough debut album, Southernplayalisticadillacmuzik, topping hardscrabble drum loops with melodious swathes of synths and live instrumentation. With Big Boi and Andre 3000 casting bewitching lyrical spells over this soon-to-be-signature production bed, the combination caught on worldwide and the Organized Noize sound was solidified.
These days, the production unit is at work finishing up a celebratory project titled The Art of Organized Noize. At 30 tracks deep, the endeavor is intended to be a gift to fans as it rounds up unreleased tracks featuring Andre 3000, Snoop and Wiz Khalifa plus a smattering of fresh instrumentals. Taking a break from that project, Ray Murray and Rico Wade look back over the curios, overlooked productions and curveball remixes in their discography that formed the early building blocks of the Organized Noize DNA.