It’s 2014 and you are waiting for the remix. You liked the original but you couldn’t dance to it. It’s more of a driving song, you think. You want to hear it again, but with a drop. Familiar, but more exciting, more current. Like when you run into Ben from accounting at the after-hours club and he’s wearing a Supreme hat and doing the thing with his arm that people do when they dance to trap music. As a member of the modern youth, you want to feel understood.
It’s 2014 and you need to find a remix. You’re the A&R at a major label and you just signed the next Coldplay. The single is out and it’s doing decently at radio, but press is hesitant, and the expensive video ads you ran during takeoff on the Jet Blue In-Flight Personal Entertainment Systems are starting to seem like a bad idea. The single has been out for two months and you need to get people’s attention again. Your budget is gone. You shouldn’t have bought the ads on the airplane. You shouldn’t have given the band a $20,000 budget for the music video. The industry is changing. People are getting laid off. You need something. You need it yesterday and you need it for free. You need a remix, a co-sign from the tastemaker world, someone with buzz (but not too much, there’s no budget).