You know the feeling. In some sleepless fugue of YouTube browsing, following a chain of links and associations, you find yourself in foreign territory. This time, the poster frame for the video looks ridiculous: skueuomorphic woodgrain evocative of some 90s CD-Rom nightmare, a visual timbre somewhere between steampunk and Myst. What the hell, you click play.
What you watch, then, is something so stupendously weird and seemingly outside of time that you feel as though you’ve come across the Holy Grail: an unknown piece of video strangeness as yet undiscovered by the millions of pickers trawling YouTube for such gems. You’re Columbus. You’re a Viking. You’re an ancient Polynesian crashing onto the shores of Hawa’ii in a double-hulled canoe. Then you check the views.
3,225,284. Nope—you’re a latecomer. But the sinking feeling of disappointment is replaced by a new, slightly less triumphant, but perhaps more subtle discovery: this is a thing. An entirely different way of thinking about and visualizing music, unique in its technical mores and aesthetics, with a devoted following. You haven’t come across something unknown. You’ve discovered something known, and loved, by a fervent subculture. This isn’t just a video—it’s a world. Welcome to Animusic.